....Inspiring Employees, Leaders, and Customers ..Inspirando funcionários, líderes e clientes ....

To watch full video, click here.

LEADERSHIP CHALLENGE

The leadership team wanted to invest in the culture to enhance the competitive advantage through digital technology. “We need to create something to:
• Energize and inspire employees
• Foster and motivate creativity
• Promote ideas and innovation
• Create collaborative & Interactive experience
• Create awareness of emerging technologies
• Break tradition”

SOLUTION

Creation of the innovation Lab (aka The Lab), to demonstrate to employees, leaders and customers how new technology, can be a driver for growth. The Lab is like and unlike a Technology trade show. Like because it consists of vendors and GE teams demonstrating cutting edge technologies. Unlike because participants discover and experiment with these cutting edge technologies.