….TransformING a Business Model in New York City.. TRANSFORMANDO UM MODELO DE NEGÓCIO EM NOVA YORK….

BUSINESS CHALLENGE

Elite Smart Group is an audio and video technology company based out of New York City.

The high demand for its services and fast pace growth resulted in operations becoming complex. Better processes, agility, and communication are essential for scale, and the business needed to reconsider how to operate more efficiently.

Meanwhile, clients continued to expect the same level of quality of services and attention. As a team, the questions we needed to answer were:

– How can we align ourselves to respond to our clients’ expectations, smarter?

– How can we change the way we engage, sell and deliver to our clients?

COVID-19 hits New York City and now not only operations needed to transform but also the entire business model.

SOLUTION

An end-to-end business process transformation included:

– Branding Guideline with the introduction of a new logo, social media, and physical visual identity

– Redesign of a new website, orchestration of digital assets aligned with a digital marketing funnel strategy, and campaign management to create a more seamless end-to-end experience

– Implementation of a new operating model to coordinate Sales and Delivery teams efforts

– Organizational alignment and process automaton through a CRM system

RESULTS

– New website redesign and launched in 3 weeks brought to digital the client empathy and professionalism ESG offers physically

– Automated digital marketing generated an average of 5 new qualified leads per week

– New business model allowing Elite Smart Group to expand the business to commercial and residential services as well as introducing a consulting model