....Influencing $75M in Sales ..Influenciando $75M em Vendas....
BUSINESS CHALLENGE
GE Capital Franchise Finance collected financial information from thousands of restaurant operators on an annual basis. The leadership team was looking for opportunities to use this information so they asked:
– What can this data tell us?
– What benefits can we drive for our internal knowledge (Marketing, Commercial, Risk)?
– How can customers benefit from their own data?
SOLUTION
GE SmartChart™, a self-service site evaluation tool customers can access at any time from a desktop and mobile devices. It helps restaurant owners build their businesses by providing exclusive access to proprietary financial and site data which enables them to compare their performance within a location or segment.
AWARDS
– GE IT Leadership, Process Excellence Award
– GE Capital Americas Marketing Spotlight Award
– Featured at major industry news sources
Functional partnership: Risk, Sales, Marketing, IT, Legal and leadership teams
Enterprise: PMO, Enterprise Architecture, User experience, Testing COE, Security, Governance
INFLUENCED $75MM IN SALES
